Make your budget work harder for you
Harness the power of attention to optimise your campaign strategy, increase ROI and truly set your campaigns up for success.
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Advertising spend
$417 Million
optimised through attentionPLAN
Using data from
454 Million
human attention data points
Leverage human attention data
Optimise decision-making from start to finish.
attentionPLAN helps you optimise every stage of your campaign by using human attention data to guide channel selection, creative execution, budget allocation, and more.
Creative Strategists
Leverage attention insights to guide creative execution, ensuring content resonates with the target audience and maximises impact.
Media Planners
Optimise channel selection and media mix based on attention data to maximise campaign reach and engagement.
Campaign Analysts
Analyse performance data to refine strategies, allocate budgets efficiently, and continuously improve campaign outcomes.
Strategy report
Use the latest attention data to set your campaigns up for success
Unlock your Attention Strategy Report to set your campaigns up for success with actionable insights tailored to capture and maintain audience attention. Gain valuable creative recommendations that optimise engagement and drive higher performance across your advertising efforts.
Attention benchmarks
Compare platforms and formats using attention metrics
Access and compare attention benchmark data across a variety of industries and platforms to evaluate your campaign’s effectiveness. Identify trends, optimise performance, and gain a competitive edge by understanding how your attention metrics stack up.
Optimiser
Maximise your campaign’s impact and make every dollar count
Leverage the world’s leading AI and machine learning technology to build and continuously optimise your media plans specific to your campaign goal, channel spend and desired brand uplift.
Easily adjust spends and resourcing to uncover maximum uplift when planning toward active and passive attention, while being able to filter out non-attentive reach in your planning with the market’s only Attention-Adjusted® Reach Curve Functionality.
We’ve worked with some of the world’s biggest agencies and brands
With offices in Adelaide, Sydney, New York, and London, we have a global presence and a proven track record of working with some of the world’s largest and most recognised brands. We bring international expertise and local insights to every partnership, delivering innovative solutions that drive results across diverse markets.
“attentionPLAN is a user-friendly platform which allows us the flexibility to analyze data across a holistic level. The platform also provides us with improved productivity, reduces procrastination by providing better focus and time management. Which then helps us to report back to clients the best possible media schedule based on attention metrics.”
Robert Scotto
National Sales Director, Retail Media Hub
“Useful tool for understanding attention of selected channels and formats that we use as part of our planning process.”
Sydney
Associate Director
“We received some really strong social insights that guided our channel and format recommendation.”
Mitchell
Account Manager
Get started today.
Book a personalised demo
Harness the power of attention to optimise your campaign strategy, increase ROI and truly set your campaigns up for success.
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