Amplified Intelligence Shortlisted For Game-Changing Technology at Drum Awards

Apr 1, 2022

Global attention measurement platform Amplified Intelligence is a finalist at The Drum Awards For Digital Advertising 2022. 

The Australian company – a global leader in the research and measurement of human attention online – has been shortlisted in the Game-Changing Technology category. 

The Drum Awards is a global awards program that recognises best practice, the best companies and the best people from across the marketing and communications industry. 

The winners will be announced at a live awards show on Thursday, April 21 at 4pm BST (11am ET).

Prof Karen Nelson-Field, CEO and founder of Amplified Intelligence, said: “We’re delighted to be recognised in this important category. From the minute we opened our doors we have been working towards changing how advertising effectiveness is measured. We’re on a mission of responsible disruption.”

Amplified Intelligence’s suite of human attention-based products are currently attracting significant market traction from agency holding companies, broadcasters, media platforms and global brands, including Dentsu, IPG, OMG, Publicis, WPP, Shell, Mars, Pepsi, Channel9, Facebook, Twitter and Spotify.

Powered by its AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, the company’s solutions provide advertisers with a more accurate picture of how much attention their campaigns are actually generating — helping them to

maximise their media spend, drive better campaign outcomes and minimise wastage.

Amplified is on a mission to change the way media is traded, replacing legacy metrics such as viewability and traditional opportunity-to-see (OTS) with tools that measure exactly how effectively ad placements across different media drive real active human attention. 

For more information on the awards, click here