Boost the efficiency of your media spend by optimising for attention

Utilising the worlds deepest and most robust
human attention database

Amplified Intelligence is the most trusted source for accurate attention measurement.

Attention metrics that help brands grow

Looking for a way to better plan, predict, adjust and report on your paid media strategies? Are the measurements you’re accountable for able to truly deliver on the targets and objectives of your business, your clients, or toward your overarching strategy?

It’s time to measure for success, for growth and for the customers and audiences you wish to serve through attention metrics.

Attention metrics are the truest way to understand audience engagement in advertising, while providing the foundation to understand media placement effectiveness and the performance of ad creative and brand messages.

Your advertising and marketing efforts shouldn’t just be about gaining more attention, but about capturing the right attention that delivers truly valuable outcomes.

tv mobile

Why Attention

Around 75% of ads that you have
paid for don’t deliver the value you
think they do

How attention can help you

Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.

In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.

What we can help you track


What that means for you

  • Better predict campaign effectiveness specific to platform and audience
  • Benchmark and measure attention against reach/impression
  • Quantify attention captured in time
  • Gain true geographic and demographic 
based results
  • Understand the effectiveness of creative assets
    and messaging
  • Define comparative cross-platform costs based on
    active attention

No matter how much you are spending on your ad campaigns, you should be able to understand how those
campaigns are performing and whether your messages are being consumed. Amplified Intelligence can help you close
that gap through our world-leading attention tracking technology and reporting systems.

Platforms and Mediums

Whatever your media mix, and wherever you want to track attention in your advertising activities,
Amplified Intelligence can help you plan and predict attention across any channel or platform.

Our Products


Test your branded creative and messaging using real attention in real environments.

Use brand specific, real human attention data to test campaign performance and understand if and how your messages are being consumed. attentionTRACE collects brand specific attention data, which is coupled with benchmarking to understand relative performance and opportunities to improve.


Optimise your media planning with the world’s deepest and most accurate attention data

attentionPLAN offers deep cross-platform attention data in the most profound update to reach and engagement planning in 50 years.

“This expansive gap between viewable and viewed is why current viewability standards, and any models or systems predicated on this data, fail advertisers.”

Karen Nelson-Field

CEO and Founder of Amplified Intelligence

Latest blog posts


Word on the Street

"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."

Martin Krapf

Managing Director, Screenforce Germany

"I avidly follow your research and thinking that filters into the public sphere through conferences. I really appreciate the contribution you are making that has shaped the way we do things in Ferrero Australia."

Michelle Hood

ANZ Media & Communications Manager, Ferrero at Ferrero

"In a world where misinformation often spreads fastest and loudest, Karen’s voice is an important one."

Laurent Larguinat

Senior Director Mars Consumer and Market Insights, Mars Inc

"Consumers are constantly exposed to new technologies that change the way we consume media and with it, advertising. Karen’s latest book sheds light on the marketing business in an era of ever-changing media consumption, while effectively looking into the future of the industry and raising the specter of what may be yet to come."

Christian Kurz

Senior VP Global Consumer Insights, ViacomCBS

"When Karen N-F has some new research available, everyone in market should pay attention to the findings because they will be based on good data and have academic rigor behind them."

Oliver Smith

EVP Unruly, LA

"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified Intelligence."

Abi Wallis

Southern Cross Austereo

"attentionPLAN is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attentionTRACE and our proprietary tools can bring to our clients."

Haydon Bray

Audience Precision

"Karen Nelson-Field has tantalisingly offered us a really exciting vision of the future of advertising investment measurement in the shape of share of attention. I think this is just totally electrifying."

Peter Field

Peter Field Consulting