business case for attention


Business case for attention

Looking for a way to dramatically increase the effectiveness and performance of your media strategies? Or maybe you’re already aware of the power of attention measurement and are trying to drive adoption within your organisation. Either way, Amplified Intelligence have the resources to help enable you to drive meaningful change in your organisations through the use of attention metrics.

Attention resources for all

Attention metrics are a new concept to some people, and can take a bit of time to understand how or where to get started. At Amplified Intelligence we’re with you every step of the way as your trusted attention partner.

Whether you’re part of an in-house marketing team, a media agency or a global brand, we can help you elevate your teams and strategies through the use of our industry-leading attention science and product suite.

Our range of downloadable resources can help you understand the role attention measurement can play in your business, and provide you with the foundations required to drive adoption inside your organisation.

business case for attention PDF


Business case for attention

Eager to find out how to solve the problem of ad spend wastage and move beyond more traditional metrics to better execute media and marketing strategies? In this guide we help break things down and provide the solutions you need to drive impactful growth for your brand or agency.

business case for attention deck

Slide Deck

Attention adoption for advocates

Being able to successfully implement change inside of some organisations can be a lengthy and often tiresome process, especially when it comes to adopting emerging methodologies or technologies. We’ve done the heavy lifting with some presentation slides you can use to drive adoption of attention measurement in your organisation.

Our Products


Understand how people are viewing your advertising.

Test your branded creative and messaging using real human attention in real environments. Ethical collection of human attention to advertising through GDPR compliant triple opt-in panels. Machine-learning models designed to create true omnichannel measurement and true comparison across environments, devices and formats.

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Plan your next campaign with the world’s most accurate and rich attention-based media planning tool.

Predict the amount of human attention your channel mix will attract and plan every detail of your campaign to increase the long-term lift of your brand. Use attentionPLAN® as a standalone web tool, or integrate it into existing systems through our advanced API offering.

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Using real human attention for in-flight campaign optimisation.

Attach an attentionPROVE® tag when you purchase your media to unlock valuable attention insights. Replace performance assumptions with a complete view of audience viewing behaviours, fuel instant optimisation by knowing which ad creatives, messages, and environments generate the highest quality attention.

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