Introducing the world’s first attention media planning tool

attentionTRACE Media Planner
Real human attention data across digital, social and television for media planning.

What’s included in the FREE trial?

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A free, web-based trial of attentionTRACE Media Planner (limited to 1 user per organisation)

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No credit card required

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Active Attention Seconds CPM (aaCPM) for fast and simple application

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Functionality to easily compare planning scenarios

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Television, social and digital platform data, down to advert format level

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Ability to filter data by demographic splits

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Open to all countries with data from one market selected from Germany, United Kingdom, USA or Australia (markets substituted when not available)

How we support you

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Onboarding video by Professor Karen Nelson-Field

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Materials on how to use attention in media planning

We love to hear your questions!