attentionTRACE : The world’s leading human attention data capture
The power of attentionTRACE
attentionTRACE collects brand specific attention data, which is coupled with benchmarking tools to help you discover how and where to tailor your activities for the best return on your investment. We help you effectively measure and track whether the branded moments you care about in your ads are being consumed by your audiences. While ensuring the creative you’re developing, the ad placements you’re paying for and the formats you invest in are optimised to capture the attention you want.
We can help define and prove
How your ads will be viewed by audiences
The media you are buying matches your objectives
The messaging and creative you develop is effective
Our attentionTRACE product is the only true cross-platform data capture tool that measures and feeds data across the full media ecosystem allowing you to find the ultimate effectiveness in creative development and audience targeting.
Capture real human data and insights to understand where your messages and creative executions deliver the best results across all key attention measurements.
How we help you capture attention
Using Amplified Intelligence’s market-leading attention data capture technology we’re able to record how people truly engage with your messages and retain your brand’s presence with sophisticated eye-tracking tech spanning TV, mobile and offline mediums.
We utilise the real human data captured through attentionTRACE technology and pair it with the world’s leading data science and machine learning technology to provide customers with unparalleled analysis of their advertising’s attention capability and brand uplift.
Amplified Intelligence’s attentionTRACE is able to record true human attention in any form across any device.
World leading human attention data capture
attentionTRACE is the world’s leading human attention data capture. We test in real environments with real people ensuring ethical collection of human attention through GDPR compliant triple opt-in panels. Machine-learning models designed to create true omnichannel measurement and true comparison across environments, devices and formats.
Other Vendors
Online and offline media
Natural environment testing
Lab environment testing
Global coverage
Omnichannel solution
Gaze tracking
Pose estimation
Facial detection
Attention outputs from human and tag-based meta data
Native platforms
Simulated portals
Transparent unit of measure
Granular attention metric (active, passive, non-attention)
Short term brand outcomes (laws of brand growth)
Long-term brand outcomes (MA)
Brand recall
Attention seconds by format
Attention seconds by ad type
Attention seconds by domain
Grounded in academia
Granular reporting and insights
With attentionTRACE you can
Collect real human attention to your ads with attentionTRACE from Amplified Intelligence. The world’s leading attention data capture product that allows brands, advertisers and media platforms to record the exact amount of attention real audiences are paying to their ads.
We have a host of collection packages to choose from to help you dive into the markets, regions, demographics and product categories specific to your brand, with data that directly helps you increase effectiveness of your media strategies.
Do platform comparisons, benchmark brand performance, test your creative or undertake a detailed deep dive, we have the ideal solution for you.
The world’s most sophisticated gaze tracking technology
attentionTRACE is a powerful tool that can be used through any stage of your campaign and creative development. Whether it’s
– Pre-campaign testing of ads and creative messages
– Cross-platform performance testing
– Market and competitor deep dives
– Brand and campaign benchmarking
– Ad inventory evaluation
Understand precisely how much attention humans are paying to your ads, allowing you to make informed decisions about how and where you spend your ad dollars, where you place branded cues in your creative, and select the precise formats and sizes that will generate the uplift you desire.
Test and learn in real ad environments
You can test the attention performance in real ad environments, in real time, and discover if your ad formats, creative executions and more importantly, branded moments are capturing valuable attention from your audiences.
Choose to test ad performance on the social platforms or domains and networks that are vital to your media strategies and spends.
Choose your markets or market splits
Whether it’s carrying out research, understanding ad performance or undertaking competitor or category analysis, you have the ability to choose up to 5 markets at a time to test your brand, depending on your budget and business objectives.
Choose a package to suit your goal
Understand precisely how much attention humans are paying to your ads, allowing you to make informed decisions about how and where you spend your ad dollars, where you place branded cues in your creative, and select the precise formats and sizes that will generate the uplift you desire.
Benchmarking
Want to undertake benchmarking and attention analysis through an open web or social media collection? We have two packages that are ideal to get you started on your attention journey. Get started by capturing valuable attention data with our Insight option, or test additional ads in your arsenal with Insight+.
Insight
Insight includes:
Active, Passive & Non-attention by platform
Active, Passive & Non-attention by format (up to 2 formats for intercept, all ITW)
Active, Passive & Non-attention by brand (up to 6 brands, max .2 creatives per brand)
Elasticity by platform or domain
Second by second by platform
Attention switching behaviour
Insight+
Insight+ includes everything in Insight, plus:
Active, Passive & Non-attention by format (all intercept + ITW)
Active, Passive & Non-attention by ad length (2 formats = up to 2 ad lengths, 1 format = up to 4 ad lengths)
Active, Passive & Non-attention by demographics (at a platform or domain level only)
Elasticity by format
Elasticity by ad length
Second by second by format
Creative
Keen to test and analyse the attention capability of your creative suite across social media or other popular web platforms? Determine the short and long-term business outcomes that can be generated from the attention performance of your ads against competitors in your industry.
Creative Lens
Creative Lens includes:
Active, Passive & Non-attention by platform
Active, Passive & Non-attention by format (up to 2 formats for intercept, all ITW)
Active, Passive & Non-attention by brand (up to 8 brands, max .1 creatives per brand)
Active, Passive & Non-attention by ad length (2 formats = up to 1 ad lengths, 1 format = up to 2 ad lengths)
Active, Passive & Non-attention by demographics (at a platform or domain level only)
Elasticity by platform or domain
Elasticity by format
Elasticity by ad length
Second by second by platform
Second by second by format
Second by second by creative
STAS & MA for up to 8 brands
Creative analysis
Attention switching behaviour
Research
Is it time to take a deep dive and ask some very specific questions of your target market and audience? We can help you capture explicit attention insights with either one or two bespoke research objectives on the digital channels you care about.
Why Amplified?
Trust attentionTRACE from Amplified Intelligence to help you better understand the effectiveness of your ad strategies by testing their performance in real markets before you start spending valuable campaign budget.
Global audience
At Amplified Intelligence we’ve collected real human attention data in over 25 of the world’s most prominent ad markets. Making us the perfect attention partner to help you capture the insights you need to make informed decisions about your media strategies.
Industry-leading tech
Using industry-leading eye gaze, facial landmark and pose tracking technology we’re able to determine how much attention, or non-attention, is paid to your ads across TV, CTV, BVOD and streaming. Social media, open web, desktop and gaming environments. As well as cinema, outdoor and audio environments.
Worlds largest
human attention dataset
As the leaders in attention measurement and research, we’ve recorded over 250 million human attention data points and have the most robust and trusted attention dataset in the world.
Your trusted attention partner
Attention metrics have fast become the measuring stick for some of the biggest brands, media agencies and platforms the world over.
Amplified Intelligence’s human attention-based solutions are trusted by some of the leading global partners, broadcasters, media platforms and brands. From Dentsu, IPG, OMG, Publicis, WPP, Shell, Mars, Pepsi, Foxtel, Facebook, Twitter and Spotify.
Now you can also plan and measure your media to attention
PLAN media for attention
Plan your next campaign with the world’s most accurate and rich attention-based media planning tool.
Predict the amount of human attention your channel mix will attract and plan every detail of your campaign to increase the Mental Availability of your brand.
Use attentionPLAN® as a standalone web tool, or integrate it into existing systems through our advanced API offering. Discover how media planners and buyers use attentionPLAN® in their strategies.
Verify media with attention
Gain unparalleled insight into the audience viewing behaviours of your ads, while being provided actionable, human attention-driven recommendations that help deliver greater return on ad investment.
attentionPROVE® is a human attention measurement pixel that allows you to gain real human attention insights in real-time from your campaigns.
Track differing attention behaviours toward display and video ads across major web, social and streaming platforms.