We believe that media trading should be fair and accountable.

We all know that advertising measurement needs reform.

Attention is a highly effective and accurate media metric.

Amplified Intelligence is the source for rigorous attention measurement.

Why
Attention?

attentionTRACE
Media Planner

About
Us

Insights

Why attention?

Exposes the wastage in the current OTS system.

Delivers ad impact.

Predicts brand choice better than viewability alone.

Extends the length of time a brand stays in memory.

Drives advertising ROI.

Advertisers pay
for an opportunity-
to-see(OTS)

Proxy metrics
fail to measure
real human
attention

Media spend
disappears with
minimal value to
brands

Many ads play
out with little or
no effect

Attention Adjusted™

No Attention
No Impact

Attention drives short-term and long-term brand growth.
Active Attention drives greater ROI for advertisers.

When you use attention:

  • Platform matters
  • Format matters

Make your decisions with Attention Adjusted™ Metrics.

Attention Adjusted

No Attention
No Impact

Attention drives short-term and long-term brand growth.
Active Attention drives greater ROI for advertisers.

When you use attention:

  • Platform matters
  • Format matters

Make your decisions with Attention Adjusted™ Metrics.

Our Products

attentionTRACE

Media Planner

Make a difference to your media planning with attentionTRACE

attentionTRACE offers deep cross-platform attention data in the most profound update to reach and engagement planning in 50 years.
With attentionTRACE you can compare:

  • platform performance
  • format performance
  • planning scenarios
  • active/passive attention split.

For markets in US, UK, Germany and Australia.