Want to learn more about the power of human attention metrics? Discover some of the collaborations and partnerships we’ve undertaken to help deliver higher ad efficiency and better performing digital media measurement for a host of brands, agencies and platforms.
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A UK online food delivery service wanted to improve the efficiency of its AV media mix across TV, BVOD and YT.
Change in format use contributed to a 5% increase in reach, a 20% increase in active attention seconds and a 4.5% increase in active attention per reach point.
A global toy brand wanted to improve the efficiency of its cross-channel media mix.
The changes in channel selection and format use contributed to an 8% increase in reach, a 14% increase in active attention seconds and a 6% increase in active attention per reach point
Irish National Lottery had become acutely aware that vanity metrics were the wrong tools for impacting memory. They were the first brand to license attentionPLAN®
In only 3 months after optimisation an 9% increase in their longstanding Distinctive Brand Asset Score.
An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attentionTRACE collection.
The change in channel use contributed to their overall success in achieving very big stretch targets well ahead of time with cost-per-acquisition on track to beat target.
Irish Life optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection.
They saved time and money on content production, reduced allocation for direct response and increased brand building.
In 2022 Omnicom Media Group were the first in the world to ingest Amplified data into their planning tools via API.
Attention-informed planning made clients’ total media spend between 3% and 11% more effective.
Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category.
Optimising by active attention, they not only saw how the channel mix changes but they publicly reported ‘seismic’ shifts in outcomes.
39 ads tested for active attention as part of Effie Effectiveness Awards Australia 2022.
Campaigns that ran on higher attention platforms reported a 74% increase in the number of very large business effects achieved after the campaign ran
AIB optimised their media mix and altered their creative strategy off the back of outcomes from an attentionTRACE collection.
Since the collection they have been prioritising the performance of their distinctive assets in paid digital media with a focus on capitalising on active attention impressions.
Understand how people are viewing your advertising.
Test your branded creative and messaging using real human attention in real environments. Ethical collection of human attention to advertising through GDPR compliant triple opt-in panels. Machine-learning models designed to create true omnichannel measurement and true comparison across environments, devices and formats.
Plan your next campaign with the world’s most accurate and rich attention-based media planning tool.
Predict the amount of human attention your channel mix will attract and plan every detail of your campaign to increase the long-term lift of your brand. Use attentionPLAN® as a standalone web tool, or integrate it into existing systems through our advanced API offering.
Using real human attention for in-flight campaign optimisation.
Attach an attentionPROVE® tag when you purchase your media to unlock valuable attention insights. Replace performance assumptions with a complete view of audience viewing behaviours, fuel instant optimisation by knowing which ad creatives, messages, and environments generate the highest quality attention.