The attentionSOURCE newsletter.
Once a month, straight to you. Everything you need to know
about attention metrics and how to apply them.
Plus the latest shenanigans at Amplified Intelligence.
Attention Bedrock
The fundamentals of understanding attention metrics in media.
Attention Bedrock
The fundamentals of understanding attention metrics in media.
Understanding
Attention
Using Attention
in Advertising
Collecting Attention
Data
Attention Myths and
Cautionary Tales
Articles
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Articles
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WARC Attention Applied: The Nuance of Size (and the attention/outcomes relationship)
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help achieve optimal business results and campaign success. In my last article,...
Why attention-adjusted reach curves are the next evolution in ad measurement
With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and brand growth. Karen Nelson-Field, Founder and CEO of Amplified Intelligence offers a practical guide to marketers on how to use attention-adjusted...
Quarterly Business Update Q3 2023
Our MissionOur mission is to develop the world’s best attention measurement tools that allow people to maximise their media spend, increase commercial results and drive brand growth. As an agile and fast-paced technology and AI fuelled data company, Amplified Intelligence continue to build upon its robust human attention dataset and...
Media Release
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Media Release
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TV delivers high active engagement, finds research by Amplified Intelligence, RED C, and TAM Ireland
Amplified Intelligence unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland. Ireland & London, UK, 9th April, 2024: Amplified Intelligence, the most trusted source for accurate attention measurement, has...
Snap and OMD partner with Amplified Intelligence to make AR attention measurable
Research collaboration enables live measurement of how audiences interact with Snapchat Lenses, providing the first accurate view of AR’s attention-seizing power. New York & London, UK, 14th March 2024 — Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading...
Amplified Intelligence appoints Anthony Capano as EVP Global Head of SaaS
Anthony Capano joins Amplified Intelligence as Executive Vice President (EVP) Global Head of SaaS, responsible for steering continued growth and customer acquisition, based out of Australia Adelaide, London & New York, 4th March 2024: Amplified Intelligence, the most trusted source for accurate attention measurement, today announces...
Titles by Dr Karen Nelson-Field
The Attention Economy and How Media Works
The simple truths for Marketers
In a world of fake news, fast facts and seriously depleted attention stamina, The Attention Economy and How Media Works: Simple Truths for Marketers offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. Nelson-Field asks you to pay attention to a disrupted advertising future, but without panic. Rather, with a keen eye on the things that brand owners can learn to control.
Viral Marketing
The science of sharing
Viral Marketing: The Science of Sharing is not your typical ‘how to get shared’ book. It would be nice to believe that viral success is as easy as being sneezed on. But after applying scientific method and rigorous research to the topic, Nelson-Field says, “Wake up and smell the well-branded coffee”. Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing.This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.