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Once a month, straight to you. Everything you need to know
about attention metrics and how to apply them.
Plus the latest news about Amplified Intelligence.
Attention Bedrock
The fundamentals of understanding attention metrics in media.
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Business case for attention
Looking for a way to dramatically increase the effectiveness and performance of your media strategies? Or maybe you’re already aware of the power of attention measurement and are trying to drive adoption within your organisation. Either way, Amplified Intelligence have the resources to help enable you to drive meaningful change in your organisations through the use of attention metrics.
Articles
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Articles
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Harnessing Active and Passive Attention to Drive Business Outcomes
Harnessing the Combined Power of Active and Passive Attention to Drive Business Outcomes Proving the power of Passive Attention Dr Karen Nelson-Field, CEO Amplified Intelligence, with contributions from PinterestIntroduction Active Attention, defined as the seconds spent directly and consciously looking at an ad, has been the principal focus of...
Back to the future with attention segmentation
As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains in this WARC Attention Applied article by Dr Karen Nelson-Field, Founder and...
WARC Attention Applied: The Nuance of Size (and the attention/outcomes relationship)
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help achieve optimal business results and campaign success. In my last article,...
Media Release
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Media Release
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Dr Karen Nelson-Field named one of B&T’s Best of the Best adtech entrepreneurs
Amplified Intelligence's Dr Karen Nelson-Field ranked number 2 in B&T's Best of the Best Adtech Industry Entrepreneurs. B&T have announced their list of the Adtech industries top 10 entrepreneurs, with Amplified Intelligence's Dr Karen Nelson-Field proudly ranked number two for her innovative and category defining work in attention...
Amplified Intelligence add Emotional Measurement capability to attentionTRACE data capture
Amplified Intelligence adds emotional measurement capabilities to its attentionTRACE data capture tool attentionTRACE receives an emotion-led measurement update augmenting its ability to track advertising attention, utilising sophisticated facial, eye-gaze and pose tracking technology. Adelaide, London & New York, 18th June 2024 —...
Snapchat and Amplified Intelligence reveal the power of AR with attention study
Measuring human gaze and attention reveals the power of AR in creating meaningful experiences – driving stronger brand recognition and boosting sales New York, London, France, Australia, Canada, Kingdom of Saudi Arabia, 6th June 2024 — Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces...
Titles by Dr Karen Nelson-Field
The Attention Economy and How Media Works
The simple truths for Marketers
In a world of fake news, fast facts and seriously depleted attention stamina, The Attention Economy and How Media Works: Simple Truths for Marketers offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. Nelson-Field asks you to pay attention to a disrupted advertising future, but without panic. Rather, with a keen eye on the things that brand owners can learn to control.
Viral Marketing
The science of sharing
Viral Marketing: The Science of Sharing is not your typical ‘how to get shared’ book. It would be nice to believe that viral success is as easy as being sneezed on. But after applying scientific method and rigorous research to the topic, Nelson-Field says, “Wake up and smell the well-branded coffee”. Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing.This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.