Memberships & Partners

We haven’t become global attention leaders by accident. To do so we’ve had to maintain focus and dedication to rigorous processes and by ensuring we not only partner with the best data and attention organisations, but that we are also trusted members of the most respected industry bodies.

Some of these include;

The Coalition for Innovative Media Measurement (CIMM)

CIMM is comprised of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants that aim to promote improvements, best practices and innovations measurement, metrics and data across the media and advertising ecosystem.

The Advertising Research Foundation (ARF)

The Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Its powerful knowledge, unifying standards and best practices to over a 400+ strong membership base from across the globe.

Interactive Advertising Bureau (IAB) attention task force

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

The Attention Council

The Attention Council is a community of researchers, agencies, publishers, and holding companies focused on the effective use of attention metrics and alignment of all stakeholders in the media and advertising ecosystem. Research from TAC members has proven that low-clutter, high-attention and consumer-friendly experiences deliver the most effective impact for brands.

Market Research Society (MRS)

The Market Research Society (MRS) is the UK professional body for research, insight and analytics. They recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct.


CINT is a global software leader in digital insights and research technology, with one of the world’s largest consumer networks for digital survey-based research, with millions of engaged respondents across more than 130 countries.


You can learn more about Amplified Intelligence and our team, keep up with the latest news or contact our Customer Success Team to discover how we can help you utilise attention marketing to deliver true commercial success for you, your business or your clients.