Capture the right attention.
Deliver greater ad impact.
Plan your next campaign with the world’s most accurate attention data.
Advertising spend
$1.1 Billion
optimised through attentionPLAN®
Using data from
2.6 Billion
human attention data points
How it works
Media planning with the power of attention
Want to know how to use attention measurements in your advertising and marketing? attentionPLAN® is the perfect solution to help you accurately plan your advertising spend toward the most effective advertising inventory, maximising the return on your ad investments.
"attentionPLAN is a user-friendly platform which allows us the flexibility to analyze data across a holistic level. The platform also provides us with improved productivity, reduces procrastination by providing better focus and time management. Which then helps us to report back to clients the best possible media schedule based on attention metrics."
Discover precisely which platforms, formats and channels you should invest in to generate short or long-term uplift for your business. Leverage the largest human attention dataset to effectively plan advertising campaigns toward capturing the most relevant and qualified attention across TV, web, social and streaming environments.
Strategy report
Use the latest attention data to set your campaigns and creatives up for success
Unlock your Attention Strategy Report to set your campaigns up for success with actionable insights tailored to capture and maintain audience attention. Gain valuable creative recommendations that optimize engagement and drive higher performance across your advertising efforts.
Attention benchmarks
Compare platforms and formats using attention metrics
Access and compare attention benchmark data across a variety of industries and platforms to evaluate your campaign’s effectiveness. Identify trends, optimize performance, and gain a competitive edge by understanding how your attention metrics stack up.
Markets and demographics
Worlds largest human measurement data set
Leverage a robust global data set with detailed demographic insights to drive more precise and effective measurement across all your campaigns.
Platforms
Get the latest attention data for all the leading platforms
Access comprehensive data insights across all leading advertising platforms to optimize your campaigns and maximize results.
Metrics
Unlock the power of attention: discover the metrics that drive growth
Drive growth using metrics such as attention decay, active attention, passive attention, attention-adjusted reach® and more.
Used and Trusted by
attentionPLAN® includes a host of intuitive and market-leading features including;
Scientific media predictions fuelled by over 860M human attention datapoints
Ability to build full campaigns and scenarios in just a few clicks
Freedom to set short-term and long-term campaign objectives per scenario
Access to detailed and granular media mix scenario plans
Ability to set attention-based campaign tolerance
Utilise highly informative Attention-Adjusted® Reach Curve functionality
Maintain channel-level spending
Quick and easy exporting function
Access to attention benchmark data *only available with an attentionPLAN® subscription
Optimise campaign strategies using human attention data
See our plans
The only attention measurement media planner with over 860M human attention data points and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.
Thinking Bigger?
Interested in accessing more markets, a greater number of campaigns or discussing an API integration of our attention data into your existing tools?
Try for Free?
Take a joyride and discover the power of attentionPLAN®
With our free trial can explore these features:
Build a baseline campaign and view expected attention performance
Preview active attention seconds by ad format, passive attention seconds and expected uplift
View your campaigns reach curve performance, performance by ad type and format, key metrics and more.
Our freemium experience doesn't include:
Create multiple campaign scenarios
Create multiple campaigns
Adjust your campaign objectives, media mix allocation and ad format selections to view variety of potential uplifts for your business
Attention benchmarks
Strategy report
Request a Demo
Demo walkthrough
Book a 1 on 1 call with our team