Capture the right attention.
Deliver greater ad impact.

Plan your next campaign with the world’s most accurate attention data.

plan floating

Advertising spend

$1.1 Billion

optimised through attentionPLAN®

Using data from

2.6 Billion

human attention data points

How it works

Media planning with the power of attention

Want to know how to use attention measurements in your advertising and marketing? attentionPLAN® is the perfect solution to help you accurately plan your advertising spend toward the most effective advertising inventory, maximising the return on your ad investments.

"attentionPLAN is a user-friendly platform which allows us the flexibility to analyze data across a holistic level. The platform also provides us with improved productivity, reduces procrastination by providing better focus and time management. Which then helps us to report back to clients the best possible media schedule based on attention metrics."

Robert Scotto
National Sales Director, Retail Media Hub

Discover precisely which platforms, formats and channels you should invest in to generate short or long-term uplift for your business. Leverage the largest human attention dataset to effectively plan advertising campaigns toward capturing the most relevant and qualified attention across TV, web, social and streaming environments.

strategy-report

Strategy report

Use the latest attention data to set your campaigns and creatives up for success

Unlock your Attention Strategy Report to set your campaigns up for success with actionable insights tailored to capture and maintain audience attention. Gain valuable creative recommendations that optimize engagement and drive higher performance across your advertising efforts.

attention benchmarks

Attention benchmarks

Compare platforms and formats using attention metrics

Access and compare attention benchmark data across a variety of industries and platforms to evaluate your campaign’s effectiveness. Identify trends, optimize performance, and gain a competitive edge by understanding how your attention metrics stack up.

markets and demographics

Markets and demographics

Worlds largest human measurement data set

Leverage a robust global data set with detailed demographic insights to drive more precise and effective measurement across all your campaigns.

platforms

Platforms

Get the latest attention data for all the leading platforms

Access comprehensive data insights across all leading advertising platforms to optimize your campaigns and maximize results.

metrics

Metrics

Unlock the power of attention: discover the metrics that drive growth

Drive growth using metrics such as attention decay, active attention, passive attention, attention-adjusted reach® and more.

Used and Trusted by

dentsu
hatched
barcardi
omd
group-m
kia

attentionPLAN® includes a host of intuitive and market-leading features including;

Scientific media predictions fuelled by over 860M human attention datapoints

Ability to build full campaigns and scenarios in just a few clicks

Freedom to set short-term and long-term campaign objectives per scenario

Access to detailed and granular media mix scenario plans

Ability to set attention-based campaign tolerance

Utilise highly informative Attention-Adjusted® Reach Curve functionality

Maintain channel-level spending

Quick and easy exporting function

Access to attention benchmark data *only available with an attentionPLAN® subscription

See our plans

The only attention measurement media planner with over 860M human attention data points and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.

PAYG

$1,000 PAYG

 

per campaign

1 user

1 market


Standard

$1,000 /month

12 month subscription

20 campaigns

1 user

Additional markets

Attention benchmarks


Professional

$5,000 /month

3 month subscription

Unlimited campaigns

3 users

Additional markets

Attention benchmarks


Advanced

$4,000 /month

12 month subscription

Unlimited campaigns

10 users

Additional markets

Attention benchmarks


Thinking Bigger?

Interested in accessing more markets, a greater number of campaigns or discussing an API integration of our attention data into your existing tools?

Try for Free?

Take a joyride and discover the power of attentionPLAN®


With our free trial can explore these features:

Build a baseline campaign and view expected attention performance

Preview active attention seconds by ad format, passive attention seconds and expected uplift

View your campaigns reach curve performance, performance by ad type and format, key metrics and more.

Our freemium experience doesn't include:

Create multiple campaign scenarios

Create multiple campaigns

Adjust your campaign objectives, media mix allocation and ad format selections to view variety of potential uplifts for your business

Attention benchmarks

Strategy report

 Take a look under the hood

If you’re curious about how you can use attentionPLAN to help you generate highly optimised media plans in a matter of minutes, catchup with one of our friendly Customer Success Team. 

Request a Demo

Demo walkthrough

Book a 1 on 1 call with our team