About Us
Amplified Intelligence is the global source for attention measurement.
Foundation Thinking
Our Mission
Media trading should be fair and accountable. Advertising measurement needs reform. Attention is a resilient, effective and accurate media metric.
Our Mission
To develop and supply world’s best attention measurement tools that empower all players in the ecosystem.
We’ve worked with some of the worlds biggest companies
With offices in Adelaide, Sydney, New York, and London, We have a global presence and a proven track record of working with some of the world’s largest and most recognized brands. We bring international expertise and local insights to every project, delivering innovative solutions that drive results across diverse markets.
About Us
Amplified Intelligence is a South Australian start-up founded by Professor Karen Nelson-Field in 2017.
Initially formed as a consulting research company in media effectiveness, our strong technology focus and unwavering desire to collect and analyse data for our research saw us turn research methodology on its head.
This has seen the continual growth of our capability and service offering, as we’ve transitioned toward a truly world-leading software service provider with those same key internal beliefs;
- We believe that media trading should be fair and accountable.
- We all know that advertising measurement needs reform.
- Attention is a highly effective and accurate media metric.
- Amplified Intelligence is the source for rigorous attention measurement.
These 4 statements drive our business, and because of them we’re still uncovering research insights through bespoke data collections and market-leading media monitoring utilised the world over.
Our goal is twofold, to elevate and empower those within the media industry to make truly informed commercial decisions, and to maintain our commitment and investment toward innovation, bringing world-first human-centric attention metrics and products to the fore.
We deeply understand attention science and are trusted by the biggest brands, agencies, and media owners.
Our Founder, Dr Karen Nelson-Field, is also an internationally renowned and regarded thought leader in attention and media metrics, who speaks widely across the globe. As a true subject matter expert and with over 17 years spent redefining the marketing research landscape, she has produced a number of best-selling books spanning all areas of the marketing and the birth and evolution of the attention economy.
The worlds most robust human attention dataset
Collected real attention data from
110k humans
Capturing more than
860 Million
Human attention data points
Collected from
15 countries
Fuelling our products in
26 Markets
Our values
Rigour
Evidence-based,
credible solutions
Agility
Respond quickly
and surely
Warmth
Kindness and respect
for all creatures
Meet our leadership
The leadership team of our company is composed of seasoned professionals who bring a wealth of expertise and a shared commitment to driving innovation, growth, and excellence. With diverse backgrounds in business strategy, operations, technology, and finance, they work collaboratively to set the vision and guide the organization toward success.
Karen Nelson-Field
Founder & CEO
Alex Khan
EVP Global Partnerships
Anneliese Urguhart
Chief Operating Officer
Our team
Advisors
Anthony Fitzgerald
David Porter