Now available

Attention Benchmarks

Elevate your strategies by comparing platform and format performance before you spend.

Gain never before seen access to the attention performance of the world’s leading media platforms and channels.

attention benchmarks

Compare Platforms and Formats With Attention Data

The new platform-specific attention benchmarks available inside attentionPLAN® are an aggregate level view of the average amount of active attention and passive attention each platform and format receives from a viewer. Giving you an understanding of how the platforms and/or formats influence the amount of attention on offer.

Compare over 12 platforms and 67 formats against the latest attention data. Measuring active, passive and total attention so that you can plan your next media spend with maximum efficiency.

filter benchmarks

Filter

Filter benchmark performance by adjusting your parameters specific to country, age, and gender constraints.

generate benchmarks

Compare

Fast-track and future proof strategy by quickly and easily comparing the potential of each platform and format to enable optimal platform selection.

compare benchmarks

Elevate

Utilise format-level attention benchmarks to inform creative execution, ensuring key brand and marketing messages are seen by audiences across your media mix.

Optimise your media spend using attentionPLAN®’s advanced features

attentionPLAN® is more than just benchmark data. You can also use the world’s leading AI and machine learning technology to build and continuously optimise your media plans specific to your campaign goal, channel spend and desired brand uplift.

scenarios

Detailed scenario generation

Dive deep into the data to discover how and where you should spend your campaign dollars to drive maximum return on investment. Adjust and optimise to build the perfect media plan in minutes.

brand uplift

More informed decision making

Discover precisely what attention performance and return on investment you’ll receive based on detailed media plan metrics. Adjust spends and resourcing to uncover maximum uplift when planning toward active and passive attention.

AARC

Attention-Adjust your reach

Filter out non-attentive reach in your planning with the market’s only Attention-Adjusted® Reach Curve functionality. Uncover the disparity between planned reach performance and the reach that actually captures real human attention. 

Advertising spend

$1.1 Billion

optimised through attentionPLAN®

Using data from

2.6 Billion

human attention data points

attentionPLAN® includes a host of intuitive and market-leading features including;

Scientific media predictions fuelled by over 860M human attention datapoints

Ability to build full campaigns and scenarios in just a few clicks

Freedom to set short-term and long-term campaign objectives per scenario

Access to detailed and granular media mix scenario plans

Ability to set attention-based campaign tolerance

Utilise highly informative Attention-Adjusted® Reach Curve functionality

Maintain channel-level spending

Quick and easy exporting function

Access to attention benchmark data *only available with an attentionPLAN® subscription

See our plans

The only attention measurement media planner with over 860M human attention data points and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.

Standard

$1,000 /month

12 month subscription

20 campaigns

1 user

Additional markets

Attention benchmarks


Professional

$5,000 /month

3 month subscription

Unlimited campaigns

3 users

Additional markets

Attention benchmarks


Advanced

$4,000 /month

12 month subscription

Unlimited campaigns

10 users

Additional markets

Attention benchmarks


Thinking Bigger?

Interested in accessing more markets, a greater number of campaigns or discussing an API integration of our attention data into your existing tools?





Amplify your media spend

Ready to harness the power of the world’s most sophisticated human attention data in your media and marketing strategies?

Catchup with our friendly Customer Success Team and learn how you can use attentionPLAN to generate highly optimised media plans in a matter of minutes 

Used and Trusted by

tv4
Noisy
mars
mtv sweden
asahi
are media
pepsi
mad clarity
talpa
shell
tvnz
screen force
ten
sky
audience precision
magazine networks
binge
snickers
burger king
facebook
indeed
aktv
nine
kayo
spotify
aa
meta
wpp
mcdonalds
omd
hatched
clipart
kiwi bank
national lottery ireland