Now available
Attention Benchmarks
Elevate your strategies by comparing platform and format performance before you spend.
Gain never before seen access to the attention performance of the world’s leading media platforms and channels.
Compare Platforms and Formats With Attention Data
The new platform-specific attention benchmarks available inside attentionPLAN® are an aggregate level view of the average amount of active attention and passive attention each platform and format receives from a viewer. Giving you an understanding of how the platforms and/or formats influence the amount of attention on offer.
Compare over 12 platforms and 67 formats against the latest attention data. Measuring active, passive and total attention so that you can plan your next media spend with maximum efficiency.
Filter
Filter benchmark performance by adjusting your parameters specific to country, age, and gender constraints.
Compare
Fast-track and future proof strategy by quickly and easily comparing the potential of each platform and format to enable optimal platform selection.
Elevate
Utilise format-level attention benchmarks to inform creative execution, ensuring key brand and marketing messages are seen by audiences across your media mix.
Optimise your media spend using attentionPLAN®’s advanced features
attentionPLAN® is more than just benchmark data. You can also use the world’s leading AI and machine learning technology to build and continuously optimise your media plans specific to your campaign goal, channel spend and desired brand uplift.
Detailed scenario generation
Dive deep into the data to discover how and where you should spend your campaign dollars to drive maximum return on investment. Adjust and optimise to build the perfect media plan in minutes.
More informed decision making
Discover precisely what attention performance and return on investment you’ll receive based on detailed media plan metrics. Adjust spends and resourcing to uncover maximum uplift when planning toward active and passive attention.
Attention-Adjust your reach
Filter out non-attentive reach in your planning with the market’s only Attention-Adjusted® Reach Curve functionality. Uncover the disparity between planned reach performance and the reach that actually captures real human attention.
Advertising spend
$591 Million
optimised through attentionPLAN®
Using data from
860 Million
human attention data points
attentionPLAN® includes a host of intuitive and market-leading features including;
Scientific media predictions fuelled by over 860M human attention datapoints
Ability to build full campaigns and scenarios in just a few clicks
Freedom to set short-term and long-term campaign objectives per scenario
Access to detailed and granular media mix scenario plans
Ability to set attention-based campaign tolerance
Utilise highly informative Attention-Adjusted® Reach Curve functionality
Maintain channel-level spending
Quick and easy exporting function
Access to attention benchmark data *only available with an attentionPLAN® subscription
See our plans
The only attention measurement media planner with over 860M human attention data points and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.
Thinking Bigger?
Interested in accessing more markets, a greater number of campaigns or discussing an API integration of our attention data into your existing tools?
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