Help Hub

Frequently Asked Questions

How do I access attentionPLAN™ support?

If you can’t find your answer here, contact us at
We’ll get back to you just as soon as we can. Keep in mind, we are located in Adelaide, Australia so we might be sleeping while you’re working.

What are your opening hours?

Strictly speaking, Amplified Intelligence is a 9.00am to 5.00pm (Australian Central Standard or Daylight Saving Time) from Monday to Friday. But we are often available and checking communications outside those hours.

Getting Started

What is attentionPLAN™?

It is the world’s first attention media planning tool to use real human attention data across digital, social and television. It provides a universal measure fitting of the category, cross-platform comparison transparency and a relative quality layer of data to inform high quality media planning and campaign choices.

Can anyone use attentionPLAN™?

attentionPLAN was created for media planners, media buyers and marketing teams to add a quality layer of information that can account for performance differences between platforms. Basically, people who will use it most are in the media buying game.

Will it work on my phone/tablet/iPad?

attentionPLAN is built and tested exclusively for desktop computers and laptops at this stage. While you may have some success accessing the App from a tablet, this is not a device we can support at this time.

Will attentionPLAN™ run on any browser?

attentionPLAN has been designed to run on most modern internet browsers, such as Chrome, Firefox, Edge or Safari. It has not been built for Internet Explorer.

We strongly recommend your browser is completely up-to-date prior to your first attentionPLAN Login.

Can I integrate attentionPLAN™ into my own media planning tool?

Talk to us about API integration.

Using attentionPLAN™

I can’t remember my password

It happens. Please click “Forgot Password” on the planner login page and you will be directed to reset your password. Follow the prompts from here. Reach out if you get stuck, we’re here to help.

How do I change my user login email?

In the event that the email used in your login credentials needs to be changed, please contact us. A member of our support team will assist you. Please note this process is not yet automated.

What am I allowed to do with the data?

The information you put into attentionPLAN is yours, the outputs can be used to share with your clients for your commercial purposes only. You can’t publish outputs out to the big wide world without our permission.

Where can I ask questions about using attentionPLAN™ for media planning?

Send them through to and we will be sure to answer them.

Can you please explain the outputs

You will receive a deck explaining this and more, straight after your personal onboarding.

Who sees the data I put in? Can I keep it confidential?

Only you see the data you put into attentionPLAN, as well as your outputs (although we think you will want to share them with your clients).

Buying an attentionPLAN™ licence

What does buying an attentionPLAN licence get me?

For as little as $1,000USD you are able to gain access to our web-based media planning tool. This purchase provides you with the licence to be able to produce 1 x finalised media plan ready for export and use in your advertising activities. 

You can create as many draft campaign scenarios as you wish on your way to building your finalised campaign. 

Once you finalise your campaign, your account will be debited 1 x campaign quantity. You can purchase multiple campaign quantities of attentionPLAN to build as many campaigns as you need. Additional campaigns can be purchased for $1,000USD each.

How do I get started using attentionPLAN?

Simply visit the attentionPLAN product page and hit the Buy Now button. From there you will be able to buy as many individual campaigns as you would like (up to 10) for just $1,000USD each.

Once you have completed your purchase, you will receive a confirmation of your order and be asked to provide information that will become your account credentials.

Within 1 business day you will be provided access to the planning tool via our Customer Success Team as well as all of your onboarding materials.

How do I access the product after purchase?

Once you have completed your purchase, you will receive a confirmation of your order and be asked to provide information that will become your account credentials.

Within 1 business day you will be provided access to the planning tool via our Customer Success Team as well as all of your onboarding materials.

Do you have an Enterprise licence?

If you don’t wish to PAYG and would like to talk to us about an enterprise level licence, or API integration to use our data in your existing media planning tools, we’d love to hear from you.

Do I have to upgrade my subscription to see new features?

Currently, ALL users of attentionPLAN can access the full range of features offered.

Moving forward, this may change.

I have a few more questions?

That’s great. We love questions. Send them through and we’ll answer them. Or if you prefer, we can set up a meeting.

Data Collection + Privacy

How do you collect your attention data?

Each participant downloads our attentionTRACE Collection App onto their device. The App ensures the following process takes place (in chronological order):

(a) It exposes the right viewer to the right viewing session (ie. directs them to Facebook, YouTube, Twitter, TV channels or others). The participant logs in using their own login details (which we don’t scrape in case you’re wondering), so that the platform experience appears completely natural. The viewing session time is aligned with the typical experience on the platform, but importantly we consider impact by average second, to remove any biases.

(b) When the participant is experiencing the platform, the App activates the user-facing camera when an ad is displayed on their screen. This collects facial footage at five frames per second, which is then converted to attention data using one of our attention models.

(c) The App tags all ads the participant is exposed to. This is how we track the pixels of ads that are on screen, their duration on screen, the proportion of the screen that the ad covers as the viewer scrolls (we call this coverage), whether the sound is on or off and the volume level.

(d) Once the participant has finished their session, the App becomes redundant on their device.

(e) Television collection varies slightly from online platforms. A second phone is set up in the home (using hardware we send them) which streams content to their TV and provides a user-facing camera. Participants can freely get up and leave the room as they would normally in a natural TV experience. This technology includes Adaptive Bitrate Streaming (like Netflix) to ensure people with sub-optimal wi-fi can fulfil completion.

How do you track people’s gaze?

For mobile, our attentionTRACE Collection App uses the front-facing camera on the participant’s phone. For TV, we use the back-facing camera on an iPhone/iPod, which sits on a tripod under the participant’s TV. It’s worth noting that a minimum double opt-in process is used for all data collection participants. No footage is collected without express permission.

Does attentionPLAN™ use live data?

No, it’s not live. Because we are not a ratings business we don’t need to use live data. Our collection intervals suit the purposes of media planning. We collect often enough to capture platform format changes, which is an important component in attention to advertising.

How many countries have you collected data in?

So far, we have collected data in 10 countries: Australia, Germany, Austria, Switzerland, Canada, Mexico, France, UK, Ireland and US. attentionPLAN uses data from Germany, US, UK and Australia. 

Which platforms do you have data for?

We currently have data for TV, BVOD, Instagram, Facebook, YouTube and Twitter.

How many individual ad views are we talking about here?

The data in attentionPLAN is currently supported by a sample of 211,420 ad views (at May 2022) from around 30,000 humans.

Are you GDPR compliant?

Yes we are, and we are also compliant with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth). We comply with the General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR) to the extent that we receive information regarding persons in the European Union about their behaviour as it occurs in the European Union. Basically, we respect people’s privacy and the law. We are grateful that there are people willing to participate in our research. We take custodianship of this data very seriously. We don’t sell your personal data to any other party.

Can research participants opt out of data collection if they feel uncomfortable?

Absolutely, they can. Research participants can (a) stop the viewing session, (b) delete the attentionTRACE Collection App, and (c) email us, so that we dispose of any data collected. We DO NOT scrape any personal platform login details.

Does attentionTRACE Collection App stay on people’s phones?

If collection participants forget to remove the App, it remains dormant. The App does not engage for any further activity after they have completed the final task in the collection process. In effect, the App becomes redundant. Through the App, we do ask participants to log in to various platforms (eg, Facebook & Instagram), but we DO NOT scrape any personal login details.

Could my data be sold?

No way! We just don’t do that. We respect our collection participants and do not onsell any of their data.