attentionPROVE by amplified intelligence

Now available

Live attention insights at your fingertips

Access live, in-flight attention insights for your campaigns to maximise ROI.

attentionPROVE

Track, validate, and optimise multi-media campaign success for your clients

attentionPROVE offers live attention insights for your campaigns, allowing you to validate attention performance against your planned strategy, to make adjustments to ensure that your campaigns are aligning with your objectives and maximising ROI.

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Now you can

✓ Access live attention insights for your campaigns

✓ Validate attention performance against your planned strategy

✓ Make adjustments in-flight to maximise ROI

✓ Utilise the world’s largest human attention dataset

✓ Derive actionable insights that increase advertising outcomes.

Our tag technology can be used to effectively measure attention performance across environments such as desktop, mobile web, CTV & BVOD.

How it works

attentionPROVE is a sophisticated attention measurement tag that can be used on any channel, platform or strategy.

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Step 1

Login and Generate

Simply login to the Amplified portal to quickly and easily generate your attentionPROVE tags.

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Step 2

Implement and Track

Implement the tags into your campaigns at your DSP, ready to capture attention performance.

AARC

Step 3

Measure and Optimise

Gain live attention insights by ad format and type, allowing you to make mid-flight optimations to campaign strategy and ad spend specific to your performance.

Perfect for Open Web, CTV and BVOD environments

attentionPROVE offers live attention insights for your campaigns, allowing you to validate attention performance against your planned strategy, to make adjustments to ensure that your campaigns are aligning with your objectives and maximising ROI.

filter benchmarks

Live attention insights at your fingertips

Filter, analyse and gain access to actionable attention performance metrics including;

Active, Passive and Total Attention Seconds

Attention / Viewability comparison

And gain access to powerful campaign outputs and attention metrics specific to;

– Channel
– Ad Length
– Brand / Line item
– Device
– Active % to ad length

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Why attentionPROVE®

attentionPROVE® is the only in-flight media measurement tool that allows you to optimise active and passive attention levels while also accounting for the combined influence of device, platform, format size and more. Using advanced modelling in line with attention hierarchy rules ensures your campaigns are optimised for maximum performance.

Optimisation to active and passive level.

Market-leading insights showcasing both the active and passive attention performance of each and every ad placement.

PROVE active and passive attention

Attention decay curves by line item.

Providing you with detailed insights into how attention diminishes over time for each
line item, elevating your content and placement strategies.

PROVE attention decay

Optimisation in-line with with Attention Hierarchy rules.

A true gamechanger! The Attention Hierarchy breakdown inside attentionPROVE highlights the combined influence of device, platform, format size, and other factors, rather than considering each in isolation, powering true attention-led optimisation.

PROVE attention hierarchy

Ready to test drive attentionPROVE?

You can choose to Pay As You Go on a campaign by campaign basis and purchase based on impression volume at highly competitive CPM rates.

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Used and Trusted by

tv4
Noisy
mars
mtv sweden
asahi
are media
pepsi
mad clarity
talpa
shell
tvnz
screen force
ten
sky
audience precision
magazine networks
binge
snickers
burger king
facebook
indeed
aktv
nine
kayo
spotify
aa
meta
wpp
mcdonalds
omd
hatched
clipart
kiwi bank
national lottery ireland