Now available
Live attention insights at your fingertips
Access live, in-flight attention insights for your campaigns to maximise ROI.
Track, validate, and optimise multi-media campaigns for success
attentionPROVE offers live attention insights for your campaigns, allowing you to validate attention performance against your planned strategy, to make adjustments to ensure that your campaigns are aligning with your objectives and maximising ROI.
Now you can
✓ Access live attention insights for your campaigns
✓ Validate attention performance against your planned strategy
✓ Make adjustments in-flight to maximise ROI
✓ Utilise the world’s largest human attention dataset
✓ Derive actionable insights that increase advertising outcomes.
Our tag technology can be used to effectively measure attention performance across environments such as desktop, mobile web, CTV & BVOD.
How it works
attentionPROVE is a sophisticated attention measurement tag that can be used on any channel, platform or strategy.
Step 1
Login and Generate
Simply login to the Amplified portal to quickly and easily generate your attentionPROVE tags.
Step 2
Implement and Track
Implement the tags into your campaigns at your DSP, ready to capture attention performance.
Step 3
Measure and Optimise
Gain live attention insights by ad format and type, allowing you to make mid-flight optimisations to campaign strategy and ad spend specific to your performance.
Perfect for Open Web, CTV and BVOD environments
attentionPROVE can be quickly and easily integrated into your cross-channel strategies to provide highly granular and actionable insights across display, video and VOD ad formats.
Live attention insights at your fingertips
Filter, analyse and gain access to actionable attention performance metrics including;
– Active, Passive and Total Attention Seconds
– Attention / Viewability comparison
And gain access to powerful campaign outputs and attention metrics specific to;
– Channel
– Ad Length
– Brand / Line item
– Device
– Active % to ad length
Why attentionPROVE®
attentionPROVE® is the only in-flight media measurement tool that allows you to optimise toward active and passive attention levels while also accounting for the combined influence of device, platform, format size and more. Utilising advanced modelling in-line with attention hierarchy rules ensures your campaigns are optimised for maximum performance.
Optimisation to active and passive levels.
Market-leading insights showcasing both the active and passive attention performance of each and every ad placement.
Attention decay curves by line item.
Providing you with detailed insights into how attention diminishes over time for each line item, elevating your content and placement strategies.
Optimisation in-line with Attention Hierarchy rules.
A true gamechanger! The Attention Hierarchy breakdown inside attentionPROVE highlights the combined influence of device, platform, format size, and other factors, rather than considering each in isolation, powering true attention-led optimisation.
Delivering outcomes that matter
Case Study : Financial Services Client
Attention and Conversion Performance impact the bottom line
Our attention-led optimisations for a financial services client helped increase click through rate, conversions and significantly decreased cost per acquisition.
Resulted in more visitors into the funnel and more visitors completed an application - yet less dollars to acquire quality traffic.
Attention optimisation drives efficiency, builds memory, but more importantly, it drives tangible and valuable outcomes.
+35%
BOF Conversions
-33.49%
Cost per Acquisition
+19%
More Attention Efficiency
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