Global attention measurement platform Amplified Intelligence is a finalist at The Drum Awards For Digital Advertising 2022.
The Australian company – a global leader in the research and measurement of human attention online – has won in the Game-Changing Technology category for its innovative media planning product attentionPLAN . The category recognises game changers in an industry which is changing and developing at an alarming rate. More specifically it identifies the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way things are done.
Game-changing Technology is a new category at the annual Drum Awards. Amplified Intelligence is proud to be announced as the inaugural winner. The Drum Awards is a global awards program that recognises best practice, the best companies and the best people from across the marketing and communications industry.
The award was accepted in-person by Nigel Ashton who is part of Amplified Intelligence’s UK commercial team. Prof Karen Nelson-Field, CEO and founder of Amplified Intelligence, said: “We are delighted to be awarded The Drum ‘Game Changing Ad Technology of the Year’ 2022. From the minute we opened our doors we have been working towards changing how advertising effectiveness is measured. We’re on a mission of responsible disruption.”
Amplified Intelligence’s suite of human attention-based products are currently attracting significant market traction from agency holding companies, broadcasters, media platforms and global brands, including Dentsu, IPG, OMG, Publicis, WPP, Shell, Mars, Pepsi, Channel9, Facebook, Twitter and Spotify. Powered by its AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, Amplified’s solutions provide advertisers with a more accurate picture of how much attention their campaigns are actually generating — helping them to maximise their media spend, drive better campaign outcomes and minimise wastage.
Amplified is on a mission to change the way media is traded, replacing legacy metrics such as viewability and traditional opportunity-to-see (OTS) with tools that measure exactly how effectively ad placements across different media drive real active human attention.
To see the Awards Show and more information on the awards, click here.
Andrew Barbara, Marketing Coordinator
About Amplified Intelligence
Amplified is a global leader in the research and measurement of online human attention — the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.
Created in Adelaide, Australia, in 2017 by Professor Karen Nelson Field — a globally acclaimed author and media science pioneer — the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.