Capture the right attention.
Deliver greater ad impact.
Plan your next campaign with the world’s most accurate attention data.
Amplified Intelligence is the most trusted source for accurate attention measurement.
Collected real attention data from
Capturing more than
Human attention data points
Fuelling our products in
The power of attention
Attention metrics that help brands grow
Looking for a way to better plan, predict, adjust and report on your paid media strategies? Are the measurements you’re accountable for able to truly deliver on the targets and objectives of your business, your clients, or toward your overarching strategy? It’s time to measure for success, for growth and for the customers and audiences you wish to serve through attention metrics.
Attention metrics are the truest way to understand audience engagement in advertising, while providing the foundation to understand media placement effectiveness and the performance of ad creative and brand messages. Your advertising and marketing efforts shouldn’t just be about gaining more attention, but about capturing the right attention that delivers truly valuable outcomes.
How attention can help you
Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.
In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.
What we can help you track
Looking directly at the ad
Eyes on screen but not on the ad
Eyes not on the screen or the ad
The value of attention
What it means for you
No matter how much you are spending on your ad campaigns, you should be able to understand how those campaigns are performing and whether your messages are being consumed. Amplified Intelligence can help you close that gap through our world-leading attention tracking technology and reporting systems.
- Better predict campaign effectiveness specific to platform and audience
- Benchmark and measure attention against reach/impression
- Quantify attention captured in time
- Gain true geographic and demographic based results
- Understand the effectiveness of creative assets and messaging
- Define comparative cross-platform costs based on active attention
Test your branded creative and messaging using real attention in real environments.
Use brand specific, real human attention data to test campaign performance and understand if and how your messages are being consumed. attentionTRACE collects brand specific attention data, which is coupled with benchmarking to understand relative performance and opportunities to improve.
Optimise your media planning with the world’s deepest and most accurate attention data
attentionPLAN® is a planning tool and API integrator for ad agencies, brands and publishers that can be used to effectively strategise ad placements and spends to suit both media mix and business objectives.
Verify media with attention
Gain unparalleled insight into the audience viewing behaviours of your ads, while being provided actionable, human attention-driven recommendations that help deliver greater return on ad investment. attentionPROVE® is a human attention measurement pixel that allows you to gain real human attention insights in real-time from your campaigns. Track differing attention behaviours toward display and video ads across major web, social and streaming platforms.
“This expansive gap between viewable and viewed is why current viewability standards, and any models or systems predicated on this data, fail advertisers.”
CEO and Founder of Amplified Intelligence
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