Live attention insights at your fingertips
Track, measure and verify the effectiveness of your campaigns
Amplified Intelligence is the most trusted source for accurate attention measurement.
Collected real attention data from
110K humans
Capturing more than
860 Million
Human attention data points
Collected from
15 countries
Fuelling our products in
26 markets
Digital Advertising Effectiveness Calculator
Enter your monthly online ad spend and planned reach to be provided with a calculation of its effectiveness based on human attention methodology
Advertising Inefficiency Breakdown
Ads that receive a min. of 2 seconds active
attention
Ads that receive under 2 seconds of active
attention
Ads that receive no attention or are not viewed at
all
Total monthly ad spend that is wasted or
ineffective
Monthly impressions planned for that receive no human
attention
The amount of reach you’ve planned for that captures
human attention
The power of attention
Attention metrics that help brands grow
Looking for a way to better plan, predict, adjust and report on your paid media strategies? Are the measurements you’re accountable for able to truly deliver on the targets and objectives of your business, your clients, or toward your overarching strategy? It’s time to measure for success, for growth and for the customers and audiences you wish to serve through attention metrics.
"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."
Attention metrics are the truest way to understand audience engagement in advertising, while providing the foundation to understand media placement effectiveness and the performance of ad creative and brand messages. Your advertising and marketing efforts shouldn’t just be about gaining more attention, but about capturing the right attention that delivers truly valuable outcomes.
Why attention?
Around 75% of ads that you have paid for don’t deliver the value you think they do
How attention can help you
Reduce ad spend wastage, streamline your campaign’s time to market and improve the effectiveness of your advertising performance, all the while empowering your teams with more meaningful data to make the right decisions time and again.
In the media buying space change is necessary, and accountability is a positive. We believe that attention metrics help highlight quality audience reach, and a truer return on your investment.
What we can help you track
Active Attention
Looking directly at the ad
Passive Attention
Eyes on screen but not on the ad
Non Attention
Eyes not on the screen or the ad
The value of attention
What it means for you
No matter how much you are spending on your ad campaigns, you should be able to understand how those campaigns are performing and whether your messages are being consumed. Amplified Intelligence can help you close that gap through our world-leading attention tracking technology and reporting systems.
- Better predict campaign effectiveness specific to platform and audience
- Benchmark and measure attention against reach/impression
- Quantify attention captured in time
- Gain true geographic and demographic based results
- Understand the effectiveness of creative assets and messaging
- Define comparative cross-platform costs based on active attention
Platforms and Mediums
Whatever your media mix, and wherever you want to track attention in your advertising activities, Amplified Intelligence can help you plan and predict attention across any channel or platform.
Our Products
Test your branded creative and messaging using real attention in real environments.
Use brand specific, real human attention data to test campaign performance and understand if and how your messages are being consumed. attentionTRACE collects brand specific attention data, which is coupled with benchmarking to understand relative performance and opportunities to improve.
Optimise your media planning with the world’s deepest and most accurate attention data
attentionPLAN® is a planning tool and API integrator for ad agencies, brands and publishers that can be used to effectively strategise ad placements and spends to suit both media mix and business objectives.
Verify media with attention
Gain unparalleled insight into the audience viewing behaviours of your ads, while being provided actionable, human attention-driven recommendations that help deliver greater return on ad investment. attentionPROVE® is a human attention measurement pixel that allows you to gain real human attention insights in real-time from your campaigns. Track differing attention behaviours toward display and video ads across major web, social and streaming platforms.
“This expansive gap between viewable and viewed is why current viewability standards, and any models or systems predicated on this data, fail advertisers.”
Karen Nelson-Field
CEO and Founder of Amplified Intelligence
Latest blog posts
Attention Amplifiers: Cara Pantano, Yahoo
Attention Amplifiers: Cara Pantano, Yahoo Inc Meeting the attention adopters that have helped drive innovation for...
Dr Karen Nelson-Field Launches New Attention Economy: A Category Blueprint Book
Acclaimed researcher, and Founder of Amplified Intelligence, Dr Karen Nelson-Field, is backed by industry giants such...
Amplified Intelligence Named Attention Partner for Video Futures Collective
Amplified Intelligence Selected as Attention Measurement Partner for Video Futures Collective Amplified Intelligence...
Testimonials
We have worked with some amazing people
"We see two major advantages in Amplified Intelligence's advertising impact research. The study design is independent and was developed on a neutral basis. But most convincing for our advertising customers and market partners are the very similar results across 6 countries. The neutrality of the method and the generalizability of the results make this research so resilient, valid, transparent - and unique."
"I avidly follow your research and thinking that filters into the public sphere through conferences. I really appreciate the contribution you are making that has shaped the way we do things in Ferrero Australia."
"In a world where misinformation often spreads fastest and loudest, Karen’s voice is an important one."
"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified Intelligence."
"attentionPLAN is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attentionTRACE and our proprietary tools can bring to our clients."