by lauren | Mar 11, 2022 | Article
ADELAIDE, LONDON – March 11, 2022 As you build your attention knowledge base it’s worth remembering that not all attention is the same. There are different levels of attention which signify different things happening in the human brain. Humans have a default state of...
by lauren | Sep 30, 2021 | Media
Investment will be used to accelerate company’s product roadmap and expand global commercial team, including first hires in key US and UK markets ADELAIDE, LONDON, NEW YORK, SINGAPORE — September 30, 2021 — Global attention measurement platform Amplified...
by lauren | Jul 7, 2021 | Article
The attention economy is on everyone’s lips, and with good reason. Whether we measure it or not, there is one fundamental truth: advertising doesn’t work without attention. It doesn’t matter how much you spent on your ad, which celebrities feature in it or how funny...
by lauren | Apr 29, 2021 | Article
Reality Check 1: Humans all over the world are going about their day looking and not-looking, buying and not-buying. They just don’t love advertising the way marketers do. Reality Check 2: Legacy metrics no longer tell a useful story. It’s time to adjust them with a...
by lauren | Apr 12, 2021 | Media
Hot on the heels of the successful Q4 launch of its attentionTRACE™ media planner, the Adelaide-based scaleup makes its first senior hire to lead commercial expansion alongside CEO and global attention thought leader, Prof Karen Nelson-Field. A 22-year digital...
