by AI admin | Jul 10, 2024 | Article
Harnessing the Combined Power of Active and Passive Attention to Drive Business Outcomes Proving the power of Passive Attention Dr Karen Nelson-Field, CEO Amplified Intelligence, with contributions from Pinterest Introduction Active Attention, defined as the seconds...
by AI admin | May 28, 2024 | Article
As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains...
by AI admin | Dec 15, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help...
by AI admin | Oct 27, 2023 | Article
With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and brand growth. Karen Nelson-Field, Founder and CEO of Amplified...
by AI admin | Oct 23, 2023 | Article
Our Mission Our mission is to develop the world’s best attention measurement tools that allow people to maximise their media spend, increase commercial results and drive brand growth. As an agile and fast-paced technology and AI fuelled data company, Amplified...
by AI admin | Sep 5, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion,...
