by AI admin | Dec 15, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help...
by AI admin | Oct 27, 2023 | Article
With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and brand growth. Karen Nelson-Field, Founder and CEO of Amplified...
by AI admin | Oct 23, 2023 | Article
Our Mission Our mission is to develop the world’s best attention measurement tools that allow people to maximise their media spend, increase commercial results and drive brand growth. As an agile and fast-paced technology and AI fuelled data company, Amplified...
by AI admin | Sep 5, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field is joined by WARC’s Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion,...
by AI admin | May 18, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability. At the ARF AUDIENCExSCIENCE conference...
by AI admin | Apr 19, 2023 | Article
The seventh and final episode in WARC’s Podcast series on effectiveness. Hosted by Fergus O’Carroll, this episode is all about the downfall of measurement with Amplified Intelligence’s Dr Karen Nelson-Field. Listen to the episode in full below,...
