lauren, Author at Amplified Intelligence

Moving to a positive attention economy with Attention Adjusted™

by lauren | Dec 20, 2020 | Research Papers

Download the PDF First Published by WARC Exclusive, December 2020 Author: Professor Karen Nelson-Field CEO and Founder, Amplified Intelligence Advice on how advertisers can practically apply consumer attention data to improve marketing effectiveness. Attention and ad...

Defining the added value of attention measurement

by lauren | Jun 8, 2020 | Research Papers

Download the PDF Professor Karen Nelson-Field Source: WARC Exclusive, June 2020 At the moment, media is sold on opportunity or potential to view rather than whether someone has actually seen the ad or not – as it turns out, many don’t see it, yet advertisers still...

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Moving to a positive attention economy with Attention Adjusted™

Defining the added value of attention measurement

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