Capture the right attention.
Deliver greater ad impact.
Plan your next campaign with the world’s most accurate attention data.
Advertising spend
$1.1 Billion
optimised through attentionPLAN®
Using data from
2.6 Billion
human attention data points
How it works
Want to know how to use attention measurements in your advertising and marketing? attentionPLAN® is the perfect solution to help you accurately plan your advertising spend toward the most effective advertising inventory, maximising the return on your ad investments.
Discover precisely which platforms, formats and channels you should invest in to generate short or long-term uplift for your business.
Leverage the largest human attention dataset to effectively plan advertising campaigns toward capturing the most relevant and qualified attention across TV, web, social and streaming environments.
New
Attention Benchmarks
Elevate your strategies by comparing platform and format performance before you spend. Gain never before seen access to the attention performance of the world’s leading media platforms and channels.
Available now with any attentionPLAN® monthly subscription.
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attentionPLAN® includes a host of intuitive and market-leading features including;
THE DEPTH
Short-term lift prediction
Media mix scenario planning
Attention-based campaign tolerance
Self-service dashboard
Attention-Adjusted® Reach Curves
Ongoing algorithm updates
Minimum channel spend
Strategise, plan, predict and execute your media plans like never before with Amplified Intelligence’s attentionPLAN® media planning tool. The only attention measurement media planner that has captured data from over 17 countries and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.
Discover truly insightful attention-led performance metrics
Unlock valuable insights into the true effectiveness of your campaigns with detailed predictions on attention and commercial outcomes that are customised to your specific media strategies.
Harness the power of industry-first Attention-Adjusted® Reach Curves
Gain never before seen insights into your potential attentive audience by channel, allowing you to easily adjust reach expectations to account for non-attentive impressions. This means your investments will directly translate to eyes-on-ad attention relative to reach.
Generate and test different campaign scenarios
In a matter of clicks, create and compare multiple scenarios based on variety of campaign objectives and predicted outcomes to determine the most effective for your needs.
A combination of high-level and granular media mix insights
Dive into the data to make accurate and informed decisions about how and where you spend your campaign budget.
The Markets
Global dataset
The Metrics
active attention seconds
passive attention seconds
brand uplift
reach %
impressions
The Platforms
youtube
tikTok
snapchat
open web
tv
BVOD
CTV
Geographic and demographic targeting.
Dive into the markets and demographics specific to your business so you can tailor optimisations to your targeted audience.
Country
age group
gender
What does buying an attentionPLAN® campaign get you?
Discover the power of media planning to attention through an easy to use and super fast process.
HOW IT WORKS
1. Simply upload a baseline media plan
2. Create as many campaign scenarios as you need for your selected market(s) to suit a variety of desired objectives and outcomes
3. Review predicted attention performance for each scenario and channel mix
4. When you’re ready, finalise your chosen scenario into an exported campaign plan
5. Tailor channel spends, format selections and attention-specific budget allocations
6. Buy your media with confidence!
attentionPLAN® includes a host of intuitive and market-leading features including;
Scientific media predictions fuelled by over 860M human attention datapoints
Ability to build full campaigns and scenarios in just a few clicks
Freedom to set short-term and long-term campaign objectives per scenario
Access to detailed and granular media mix scenario plans
Ability to set attention-based campaign tolerance
Utilise highly informative Attention-Adjusted® Reach Curve functionality
Maintain channel-level spending
Quick and easy exporting function
Access to attention benchmark data *only available with an attentionPLAN® subscription
See our plans
The only attention measurement media planner with over 860M human attention data points and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.
Thinking Bigger?
Interested in accessing more markets, a greater number of campaigns or discussing an API integration of our attention data into your existing tools?
Try for Free?
Take a joyride and discover the power of attentionPLAN®
With our free trial can explore these features:
Build a baseline campaign and view expected attention performance
Preview active attention seconds by ad format, passive attention seconds and expected uplift
View your campaigns reach curve performance, performance by ad type and format, key metrics and more.
Our freemium experience doesn't include:
Create multiple campaign scenarios
Create multiple campaigns
Adjust your campaign objectives, media mix allocation and ad format selections to view variety of potential uplifts for your business
Attention benchmarks
Request a Demo
Demo walkthrough
Book a 1 on 1 call with our team
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