VideoWeek’s 2024 C-Suite Prediction List

VideoWeek’s 2024 C-Suite Prediction List

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative...
ExchangeWire’s Predictions for 2024: Data Futures

ExchangeWire’s Predictions for 2024: Data Futures

As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and...