Global attention measurement leader Amplified Intelligence recognised with Most Effective Use of AI Machine Learning Award at The Drum Awards for Digital Industries 2022.
As covered in an article by The Drum, available in full here, Amplified Intelligence have been credited in helping to redefine media measurement by introducing a more transparent and scalable cross-media currency to that of more traditional viewability metrics.
Their technological capability was recognised by The Drum which saw Amplified Intelligence’s use of machine learning-powered eye-tracking technology, innovative research design and marketing theory, awarded The Most Effective Use of AI/Machine Learning Award for 2022.
The highly accurate outcomes from this tech-led process helps users and customers understand how effective their advertising is, empowering them with real human insights which can help inform channel selection, asset creation and creative messaging toward the areas which will yield the best commercial outcomes for their business.
Amplified Intelligence’s attention measurement practices look at differing stages of attention humans pay to ads, and is able to help its customers strategise and plan campaigns toward short or long-term uplift for their brands.