Amplified Intelligence Founder and CEO, Dr Karen Nelson-Field, nominated for Making Media Matter award at Campaign’s Female Frontier Awards 2023.


Leading attention measurement voice Dr Karen Nelson-Field has been recognised by Campaign for her pioneering work in the attention economy by being shortlisted for their Making Media Matter award at the 2023 Female Frontier Awards.

As noted by the award body, Karen’s work ‘continues to lead the attention revolution and push for greater progress, including providing opportunities for buying based on attention, rather than reach and impressions.’

The Campaign Female Frontier Awards champion women who are consistently pushing the boundaries and challenge the status-quo within the UK marketing, advertising, media and technology industries.

The shortlist will be celebrated at an awards ceremony taking place in London on March 16 2023.

To purchase tickets or view the full list of nominees visit the offical Female Frontier Awards website. Or you can learn more about the nominees in the Making Media Matter category here, or discover more about the latest findings and developments in the human attention data ecosystem.