Amplified Intelligence and RED C Research and Marketing were awarded the Grand Prix at Ireland’s annual Research Excellence Awards for 2022.
The combined entry also won the Advertising & Advertising Media Research award, in recognition for the use of attention-based measurements in advertising and social media for a host of RED C’s client base.
The Marketing Society of Ireland‘s Research Excellence awards recognise the most innovative and successful marketing and advertising campaigns and strategies from across the nation.
Speaking of the award wins, Amplified Intelligence’s Founder and CEO, Dr Karen Nelson-Field, said “We are thrilled that the innovative and collaborative work between Amplified and RED C has been recognised with this award win. Partnerships like these are so important to us, and it’s fantastic that we are able to showcase the power of attention measurement by providing their client base with ground-breaking insights from real human attention data. It’s testament to the work of both teams, and more importantly, rewarding to be able to provide these valuable findings for RED C’s clients who can utilise these learnings to better predict and plan their social strategies.”
2022 has been a hugely successful year for Amplified Intelligence, having been shortlisted for, and recipients of, several industry awards for their pioneering work in attention measurement in advertising.
To read the full article and see all winners from the 2022 event visit the Adworld Ireland website.