A collaborative world first attention pilot between QMS and Amplified Intelligence has been featured in a recent Mi3 audio edition podcast. Featuring Amplified Intelligence’s Dr Karen Nelson-Field, QMS’ Chief Strategy Officer, Christian Zavecz, and Mi3 host and marketing industry figurehead Paul McIntyre, this podcast explores how attention was measured in an outdoor setting using market leading gaze tracking technology.

Listen to the episode in full below, or to read the article or catch up on the latest episodes visit the Mi3 website.