Clever use of attention saves brands millions

Clever use of attention saves brands millions

by | Jul 29, 2022 | Article

We’ve known the power of attention metrics from the very start, and we get excited with every new insight uncovered. But when our clients show us how they’re using attention, we get positively delirious. This is one of those moments! One of our pioneer agency clients,...
Why Does The Attention-Memory Threshold Matter?

Why Does The Attention-Memory Threshold Matter?

by | Jun 27, 2022 | Article

Over 80% of ads don’t reach the 2.5 second attention-memory threshold Why does this threshold even matter? Because you need to hit the threshold if you want your brand to grow. We talk often about the viewability gap, where around 75% of the ads you pay for don’t...