by AI admin | Dec 15, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field shares research that underscores the importance of understanding the nuances of attention. The study, in partnership with a leading soft drinks firm found that tailoring attention strategies based on brand size can help...
by AI admin | Dec 12, 2023 | Media
As 2023 draws to a close, MediaShotz want to know what 2024 may have in store for brands and advertisers from the point of view of the adtech world. While 2023 was dominated by economic woe, geopolitical tensions and increasing legislation, leading experts in the...
by AI admin | Dec 6, 2023 | Media
From AI-enhanced media buying decisioning to carbon-busting DOOH measurement tools, Performance Marketing Week round up their top 5 adtech tools of the week, that includes Amplified Intelligence’s attentionPLAN® media planning tool. Amplified...
by AI admin | Dec 4, 2023 | Media
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using attentionPLAN®. Adelaide, Sydney, London & New York, 5th December 2023: Amplified Intelligence the...
by AI admin | Nov 24, 2023 | Media
In the third and final part of The Drum’s series on the art and science of attention, measurement experts share advice for marketers to embrace the future digital media success metric. In a world where media efficiency is being challenged, the advertising...