Global attention measurement leader Amplified Intelligence nominated for the Most Effective use of AI/Machine Learning Award at the 2022 Drum Awards for Digital Industries.
November 10th 2022, Adelaide, New York & London: Amplified Intelligence, the world’s only truly omni-channel attention measurement company, has been shortlisted at the 2022 Drum Awards in the category of Most Effective Use of Artificial Intelligence/Machine Learning. This nomination is in recognition for their innovation in employing machine learning to answer fundamental questions relating to the attention level of an individual to advertising campaigns, through the detection, tracking, quantifying, and evaluation of attention at an individual level.
Amplified Intelligence has developed technology to capture human gaze in a natural setting, parsing gaze data through machine learning models to deliver a novel attention metric. The attention metrics are then packaged and analysed to answer industry questions and solutions.
The use of eye-tracking technology is fundamental to effectively measuring attention which is combined with machine learning and innovative research design methodology, grounded in marketing theory. This takes the research conversation from examining whether advertising is effective to how ad effectiveness varies under different conditions.
Amplified Intelligence have developed the most advanced and well-curated techniques to guarantee high accuracy, utilising in-house algorithms that are designed to observe and learn from actions of the people who volunteer to participate. This delivers sub-second accurate and granular human attention metrics across mobile, television, cinema, gaming, audio and out of home. It has the capability of estimating the attention of specific demographics, age groups, gender balance, and many other aspects of a campaign that otherwise would not be possible without their market-leading solution.
The Drum Awards for Digital Industries runs from December 5-9 in London and will be attended by some of the industries most innovative and prestigious brands, platforms and agencies.
Amplified Intelligence are a previous award winner having been awarded the Game-Changing Technology Award for 2022 at The Drum Award’s Digital Marketing Awards.
About Amplified Intelligence
Amplified Intelligence is a global leader in the measurement and application of online human attention – the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.
Created in Adelaide, Australia, in 2017 by Professor Karen Nelson Field – a globally acclaimed author and media science pioneer – the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.