Anthony Capano joins Amplified Intelligence as Executive Vice President (EVP) Global Head of SaaS, responsible for steering continued growth and customer acquisition, based out of Australia


Adelaide, London & New York, 4th March 2024: Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of Anthony Capano as Executive Vice President (EVP) Global Head of SaaS.

With over 25 years of commercial experience, Anthony brings a wealth of expertise in both traditional and digital media industries. Returning to Australia after a recent stint in the US, Anthony’s previous leadership roles include a ten-year tenure as Managing Director at Rakuten Advertising across the Americas, EMEA and ANZ, where he built a strong reputation across the global AdTech and marketing ecosystem as well as vast knowledge in CTV and online marketplaces. Prior to this, Anthony was the General Manager at Australian marketing services provider, Salmat Group, where he was in-charge of growing long-standing client relationships including Woolworths, David Jones, Telstra, and Westpac.

Anthony will be responsible for steering continued global growth and customer acquisition, while also leading a dedicated and dynamic team based out of Australia.

Speaking about his new role, Capano said: “Amplified Intelligence stands as a pioneer in the dynamic field of attention measurement, and I’m eager to help play my part in helping the business continue to deliver on its mission. I’m particularly looking forward to fuelling adoption of attentionPLAN, with the SaaS customer base continuing to grow rapidly, as too does the sophistication of the entire product suite. attentionPLAN is gaining notoriety by providing excellent outcomes and value, appealing to in-house marketers and agency clients alike. I hope my new role will play an integral part in driving positive industry evolution.”

Dr Karen Nelson-Field, Founder & CEO of Amplified Intelligence, said: “Anthony’s exceptional expertise in crafting and executing successful business growth strategies fits seamlessly into our vision. The attention ecosystem is changing rapidly and Anthony’s experience will undoubtedly play a pivotal role in driving our growth and establishing Amplified Intelligence as synonymous with excellence in omnichannel technology that captures true human attention.”


About Amplified Intelligence

Amplified Intelligence is a global leader in the research and measurement of online human attention – the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful, and successful ad campaigns. The company won “Most Effective Use of AI Machine Learning” at The Drum Awards for Digital Industries 2022 for its development of human attention metrics.

Founded in Adelaide, Australia, in 2017 by Dr Karen Nelson Field – a globally acclaimed author and media science pioneer – the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include Dentsu, IPG, OMG, Publicis, WPP, Deutsche Telekom, Mars, Meta, PepsiCo, Shell, Spotify, Yahoo.