by AI admin | Jul 29, 2022 | Article
We’ve known the power of attention metrics from the very start, and we get excited with every new insight uncovered. But when our clients show us how they’re using attention, we get positively delirious. This is one of those moments! One of our pioneer agency clients,...
by AI admin | Jul 14, 2022 | Article
First published by Mediatel News on 14 July 2022. ‘Good enough’ is not an option over excellence. It’s time to graduate to the next level. It has been 12 months since I started writing Attention Revolution for The Media Leader, over which time we...
by AI admin | Jul 13, 2022 | Media
Former Education Horizons Chief Product Officer and Xero Global Customer Acquisition Director, Anneliese Urquhart joins the Amplified team to drive attention product expansion. LONDON, SYDNEY, ADELAIDE, SINGAPORE — July 13, 2022 – The world’s only truly...
by AI admin | Jun 27, 2022 | Article
Over 80% of ads don’t reach the 2.5 second attention-memory threshold Why does this threshold even matter? Because you need to hit the threshold if you want your brand to grow. We talk often about the viewability gap, where around 75% of the ads you pay for don’t...
by AI admin | Jun 23, 2022 | Media
ADELAIDE, LONDON – June 23, 2022 Global attention measurement platform Amplified Intelligence is proud to be recognised as a winner at Campaign Asia-Pacific’s 2022 Tech MVP Awards. The Australian company – a global leader in the research and measurement of human...
