by AI admin | May 18, 2023 | Article
In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability. At the ARF AUDIENCExSCIENCE conference...
by AI admin | Apr 19, 2023 | Article
The seventh and final episode in WARC’s Podcast series on effectiveness. Hosted by Fergus O’Carroll, this episode is all about the downfall of measurement with Amplified Intelligence’s Dr Karen Nelson-Field. Listen to the episode in full below,...
by AI admin | Mar 27, 2023 | Article
In her latest Forbes Business Council article, Dr Karen Nelson-Field explains how industry players must be all-in for the long haul and prepared to thoroughly recalibrate existing practices to fuel fairness, accountability and precision, rooted in rigorous attention...
by AI admin | Feb 27, 2023 | Article
In her latest WARC column, Dr Karen Nelson-Field explains how good attention data, in the right use cases, restores efficiency in the models and tools used in everyday marketing. When thinking about attention measurement most look for a magic number that says...
by AI admin | Jan 13, 2023 | Article
Amplified Intelligence Founder and CEO, Dr Karen Nelson-Field, features in ExchangeWire’s industry insights and predictions for 2023 relating to advertising strategies and spending. In a year of record inflation amidst a persistent cost of living crisis, how,...
by AI admin | Sep 23, 2022 | Article
WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention. Combating digital...
