by AI admin | Mar 27, 2023 | Article
In her latest Forbes Business Council article, Dr Karen Nelson-Field explains how industry players must be all-in for the long haul and prepared to thoroughly recalibrate existing practices to fuel fairness, accountability and precision, rooted in rigorous attention...
by AI admin | Feb 27, 2023 | Article
In her latest WARC column, Dr Karen Nelson-Field explains how good attention data, in the right use cases, restores efficiency in the models and tools used in everyday marketing. When thinking about attention measurement most look for a magic number that says...
by AI admin | Jan 13, 2023 | Article
Amplified Intelligence Founder and CEO, Dr Karen Nelson-Field, features in ExchangeWire’s industry insights and predictions for 2023 relating to advertising strategies and spending. In a year of record inflation amidst a persistent cost of living crisis, how,...
by AI admin | Sep 23, 2022 | Article
WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention. Combating digital...
by AI admin | Sep 12, 2022 | Article
In a recent article on Business Plus, MediaCom Ireland’s Business Director, Manuel Yoacham, says that beating a recession means spending more on marketing. When the threat of recession hits, one of the first casualties for many brands is marketing spend. However...
by AI admin | Jul 29, 2022 | Article
We’ve known the power of attention metrics from the very start, and we get excited with every new insight uncovered. But when our clients show us how they’re using attention, we get positively delirious. This is one of those moments! One of our pioneer agency clients,...
