by AI admin | Jul 14, 2022 | Article
First published by Mediatel News on 14 July 2022. ‘Good enough’ is not an option over excellence. It’s time to graduate to the next level. It has been 12 months since I started writing Attention Revolution for The Media Leader, over which time we...
by AI admin | Jun 27, 2022 | Article
Over 80% of ads don’t reach the 2.5 second attention-memory threshold Why does this threshold even matter? Because you need to hit the threshold if you want your brand to grow. We talk often about the viewability gap, where around 75% of the ads you pay for don’t...
by AI admin | Jun 2, 2022 | Article
First published by Mediatel News on 24 May 2022. Attention Elasticity: The Attention Economy’s Chicken and Egg Question. How can an egg come first when a chicken needs to hatch it? How can a chicken exist without being hatched from an egg? The answer to the...
by lauren | Apr 26, 2022 | Article
First published by Mediatel News on 26 April 2022. The implications of these Double Jeopardy patterns are striking to both brands and those intending to integrate attention as a key metric of ROI. Andrew Ehrenberg was a professor and a statistician who, for over half...
by lauren | Mar 29, 2022 | Article
When you start to build a currency, you’re not doing it for the short-term. It must be enduring and stand the test of time. It seems at the moment that everywhere I look I see the same Lego infographic used to illustrate the concept of data organisation and it has...
by lauren | Mar 11, 2022 | Article
ADELAIDE, LONDON – March 11, 2022 As you build your attention knowledge base it’s worth remembering that not all attention is the same. There are different levels of attention which signify different things happening in the human brain. Humans have a default state of...
